SEO Costs in Singapore – Is SEO Right for Your Business?
The prices for SEO services in Singapore can be jarringly different depending on which SEO agency you approach. Some marketing agencies boldly guarantee page one rankings for 20-200 keywords for just $500 monthly, while others charge a minimum of $1,500 per month on link building costs alone. There will always be SEO agencies out there […]
Civil Litigation Law Firm Marketing Case Study in Singapore
Here’s the case study from Contigo Law LLC, headed by Kelvin Ong. He mentioned that the legal industry has traditionally relied on warm referrals. However, he said he is always looking to build pipelines five years ahead of time, and we worked together on a subsection of civil litigation: his debt recovery practice area. If […]
Small Law Firm Marketing Strategy when Referrals Aren’t Enough
You are a smaller boutique legal firm looking to expand your practice in the heartlands? You’re worried about the competition, the brand and firepower a big four firm has? There is an advantage that smaller firms has. Big brands may not be able to leverage social media and the internet as effectively because of bureaucracy. […]
SEO Case Studies: 0 to 20K Traffic in 8 Months from my HDB
I shall discuss two SEO case studies. I started both sites from ground zero. No domain authority. No aged domains. They were started in my Singaporean HDB bedroom. The first site was built on passion, in the dating advice for men niche, and I eventually got it to around 20k global readers and sold it […]
A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision making amongst marketers, product teams and web developers. It’s strewn about as a buzzword amongst product teams to marketers that want to sound […]
Facebook Marketing for SME Growth: Real Case Study + Results
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? You may have tried running quick capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Yes, it is possible to […]
How to Do On Page SEO without Going Mad – 3 Pillars
Today, on page SEO is no longer just about stuffing keywords and trying to bypass Google’s algorithm. Today’s on page SEO is about publishing content that: Fulfils the user query Is personalized and researched Is optimized for search engines I’m going to talk about the three pillars of on page SEO that make up our […]
