Clients searching for civil litigation lawyers aren’t flipping through the Yellow Pages anymore. They are turning to Google. As a civil litigation lawyer in Singapore, if you’re not online, you are missing out on a pool of potential clients.
The strategy our marketing agency for lawyers in Singapore isn’t complex. Step 1) Understand customers and create content that converts. Step 2) Leverage the power of pay-per-click advertising to get immediate leads. Step 3) Optimize local SEO and rank on Google Maps Pack to diversify sources of leads. Step 4) Rank in traditional search results with traditional SEO.
Step 1) Content That Converts
It’s not enough to get clicks from users searching for terms like “civil case Singapore” or “filing a civil suit.” Users need to be persuaded after they click through the ad onto your website.
That’s why CONTENT is important!
Here are some ideas: Address common legal questions and make them easy to understand to someone without legal training. Craft FAQs or videos that explain complex legal issues in simple terms. Use videos, infographics, or case studies to simplify legal jargon into easily digestible content.
For example, create a short video explaining the difference between litigation and arbitration.
Additionally, include client testimonials, a concise explanation of your law firm’s unique selling proposition, and a clear, user-friendly contact form.
Step 2) Pay Per Click Advertising for Immediate Leads
There is clear search demand, as evidenced by the keyword search data. Pay per click (PPC) advertising can generate immediate results.
Pay per click ads help your firm appear at the top of Google search by bidding for keywords like “civil litigation lawyer Singapore” and “filing a civil suit”.
| Keyword | Search Volume | Keyword Difficulty |
| civil litigation defense attorney | 90 | 22 |
| civil lawyer sg | 90 | 23 |
| litigation lawyer singapore | 140 | 22 |
| civil case singapore | 90 | 18 |
| filing a civil suit | 90 | 17 |
| litigation and arbitration attorneys | 90 | 22 |
| civil litigation | 140 | 21 |
Step 3) Local SEO
In my assessment, these Google Business Profiles are currently not well-optimized for the keyword “litigation lawyer Singapore.”
However, it’s important to note that Google factors in semantic search. Semantic search is how Google understands the meaning behind search queries instead of just matching exact words. It focuses on context, intent, and relationships between words to provide more accurate and relevant results.
Secondly, as evidenced, there is significant competition, particularly from profiles with numerous reviews.
I recommend targeting less competitive keywords and optimizing client reviews to include relevant keywords. For instance, you could focus on the keyword “civil litigation defense attorney” to improve your rankings in local SEO results.
Step 4) Traditional SEO
Winning in traditional SEO isn’t rocket science. Currently, SingaporeLegalAdvice.com ranks at the top for the “litigation lawyers Singapore” keyword, followed by the Law Society.
I mean, I do run an entire blog on link building and SEO. This includes writing keyword-rich titles and meta descriptions and link building.
Here’s the current commercial keyword data:
| Keyword | Search Volume | Keyword Difficulty |
| civil litigation defense attorney | 90 | 22 |
| civil lawyer sg | 90 | 23 |
| litigation lawyer singapore | 140 | 22 |
| civil case singapore | 90 | 18 |
| filing a civil suit | 90 | 17 |
| litigation and arbitration attorneys | 90 | 22 |
| civil litigation | 140 | 21 |
Conclusion
For civil and litigation lawyers in Singapore, there is clear search competition and strong demand in pay-per-click (PPC) advertising results. Contrary to the popular belief that the market is oversaturated, this is actually a good sign.
You only want to advertise in markets where there is clear demand.
To sum up, I recommend starting by curating content that converts, then driving traffic through pay-per-click (PPC) advertising. After that, focus on local SEO and traditional SEO.
With our unique search-blended approach, civil litigation lawyers in Singapore can effectively acquire more clients online.