The Future of Marketing
The future of marketing isn't in standalone services: "SEO" or "Facebook ads". It's in end to end solutions.
Think of great Facebook ads but a poor user experience on your landing pages. You'll not get a return on spend. Think great user experience but poor customer research and profiling. You'll get low quality leads.
Performance marketing has to be accompanied by brand. Ideally, every customer acquisition campaign should increase your company's long term brand equity. Think of Coke. Or McDonalds. They aren't simply selling your soft drinks or burgers. They are selling you a brand.
Hire a CMO with Skin in The Game
There's a new buzzword in town: "fractional CMOs".
That's a pretty unique concept. You can think about him/ her as a chief marketing officer that works for your organization as per needed basis.
They perform only specific duties of the company, making them economically effective.
OR... ideally they make an equity investment and scale your company side by side alongside with you.
The Right Mix
The majority of marketing professionals provide services in silo. They are commonly know as digital marketing agency services.
In my career, I've managed agencies on an enterprise/ MNC level, consulted tens of small medium enterprises and provided one off freelance digital marketing services, I understand on a deep level that one off services are not enough.
The best approach?
It is taking an end to end approach to growth. Understanding analytics, to offers to product fulfilment. It's not about simply outsourcing growth to external marketing teams.
Then covering the gaps with the required standalone services. Taking an end to end customer acquisition approach.
That doesn't sacrifice brand for performance or vice versa.
Build to Last: Performance and Brand
Here's what I learned after growing products to millions in revenue, managing millions in advertising budget from a start up, SME and an enterprise/ MNC level.
Time inputs isn't correlated to revenue output, "hard work" doesn't grow a business.
Strategy and acute implementation does.
The majority are execution in silos.
That's because most performance marketers, copywriters, digital marketers, Facebook ads experts, in house marketing teams... aren't implementing from an end to end stand point.
The dots aren't connected. Hence making growing impossible to confusing. Messy to painful.
Contextual Knowledge and End to End Thinking
So you may ask, what's the solution?
The solution is to come from a high level strategy to scale from day zero: team management, delegation and capital allocation.
Thinking from a business owner, chief marketing officer stand point instead as just an employee or a contractor in your business.
Ideally, before even a single growth dollar is spent, the right marketing channel mix, or a growth professional is hired. One should analyse:
- Market demand & research
- Customer research & positioning
- Understanding unit economics
- Technical setup and analysis: analytics, look/ study at the data
- Offer creation & selection
- Capital allocation, marketing mix
- Product/service, fulfilment, automation and operations
- The usual customer acquisition services: copywriting, creatives, SEO and etc.
I started my first business after dropping out of University and failed miserably. Spending an entire year writing blog articles one after another with no customers. I packed up my bags and went back to University.
Fast forward 5 years later. I grew my dating advice for men company MarcusNeo.Com to 20k+ in global readers. Using white hat link building SEO and paid advertising. That's $100,000 of revenue as a one man employee, an offshore team. Everything bootstrapped.
I did EVERYTHING from website development to SEO to paid media to copywriting to offer creation to offshore team building & management and the list goes on.
Yes, in the trenches, as an operator! No venture capital and no external funding. Simple grit, technical execution and constant re-iteration.
The pandemic hit, stress built up and I exited for personal health reasons. The site got acquired by the holding company of BeyondAges.Com in 2021.
That lead to me joining one of Singapore's leading marketing agency: NextLevel.Sg. One of the few agencies in Singapore that are partners to IMDA Singapore's digital initiatives. I learned a lot there, helping brick and mortar SMEs grow their business through digital marketing.
I helped one of our clients scale to more than half a million in revenue with one ad, and one product.
I then had the good opportunity to take on digital marketing on an enterprise level. I joined Etiqa Insurance Singapore, the digital insurance arm of Maybank group.
That experienced led me to manage millions of dollars of marketing spend across multiple channels: Google's search engine marketing, PMAX, Bing, Facebook and more... as an E Commerce specialist.
Formally, I hold a BSc in Business in Management from the University of London. I am also Google Tag Manager certified, and received an advanced GA4 Certification by Marketing Interactive.
I am passionate about self development. I come from a humble family background and self development gave me hope that I could do better from where I started. This is why I continue to teach as a life coach at IWillTeachYouConfidence.Com.
I am also passionate about business. I am looking to acquire businesses, grow them through digital marketing, and exit for a multiple.
"'If you're struggling with getting new clients, new customers, I highly recommend what Marcus has to offer to help your business grow. Not even grow. but explode! Thank you for your help and I wouldn't be standing here right beside the golden gate bridge if not for you.'.
- Daniel, Singing Coach
Just finished an appointment with a lead that you generated from Facebook marketing. The client was very motivated and interested to find out more. I have been struggling with creating ads and targeting the right audience and it's a good thing that I hired you. I hope to have more collaborations with you in the near future."
- Jun Xian, Real Estate Consultant
"This guy really has it. He gets 5 star from us. In terms of focus and systems. If you need help in your media buying on Facebook, he’s the guy for you."