Conveyance and Property Lawyers: Get Clients with Online Marketing

From property transactions to drafting sale agreements, conveyance and property lawyers provide essential services to both individuals and businesses.

Your legal expertise is invaluable to clients dealing with property transactions and disputes. Through our unique blended search strategy, we help you connect with them at the right time by combining the immediacy of PPC with the staying power of SEO.

Yes, potential clients are searching for property lawyers online daily. If you aren’t using online marketing channels, you’re leaving money on the table.

Now let’s break it down step by step.

Step 1: Create Content That Speaks to Your Audience

Your potential clients are searching for solutions to their specific legal problems—not generic legal jargon. Whether they’re buying their first home or resolving a title dispute, your law firm’s service pages should directly address their pain points and goals.

For Example:

• First-Time Homebuyers: Explain the legal processes involved in property purchases, such as conveyancing, and how your expertise ensures a seamless transaction.
• Dispute Resolution: Explain in laymen terms how you can resolve title disputes efficiently, minimizing stress and financial risk for your clients.

Pro Tip: Use simple, relatable language. Instead of saying, “We assist with conveyancing,” say, “We help you with the legal paperwork for buying or selling your home.”

Online marketing isn’t just about visibility; it’s also about credibility. Showcase testimonials and case studies prominently on your website. This reassures potential clients that you have the expertise to handle their property legal needs.

You can create short videos that explain common legal processes, like conveyancing or regulatory requirements in Singapore’s property law. These videos humanize your brand and make your services more relatable to potential clients.

Step 2: Pay-Per-Click (PPC) Advertising

Traditional SEO is a long-term strategy, while PPC advertising delivers immediate leads. The approach is straightforward: by targeting high-intent keywords, your ads can appear at the top of search results, ensuring you connect with potential clients actively searching for services like yours.

The many ads and reviews in the Google Maps pack show a clear demand for property and conveyancing law services.

For instance, if someone searches for “conveyancing lawyer Singapore,” your pay-per-click (PPC) ad can direct them to a landing page specifically designed to convert visitors into clients.

The key is to ensure the page effectively highlights the key benefits of your services, addresses your clients’ pain points with clarity, and showcases your firm’s proven expertise and track record.

Step 3: Local SEO For Property and Conveyance Law Firms

For a quick summary: ranking in Google’s local pack, the top 3 results that appear alongside Google Maps is going get your clients.

However, it looks like local SEO for property lawyers in Singapore is highly competitive. You’re competition with firms with thousands and hundreds of reviews. In this case, I’ll go for less competitive keywords, and start from there.

Step 4: Opportunity in Traditional SEO Search Results

One quick Google search reveals opportunities in the traditional SEO search results. I’d like to point you to the “People Also Ask” section. The good news is that you can rank for these results too, if done right.

Secondly, by publishing long-tail informational keywords, you build trust with potential clients and position your firm as an authority in the conveyancing and property law industry.

• Short Tailed Commerical Keyword Strategy

Secondly, to repeat, here are some high-value keywords along with their monthly search volume and keyword difficulty:

This is as of 24th January 2025.

Surprisingly, the keyword difficulty in this niche isn’t as competitive as in the family law industry. This creates a valuable opportunity in traditional SEO search results.

Conclusion: Start Now, Stand Out

Conveyancing and property lawyers provide essential legal services for property transactions and disputes.

To attract clients, a strategic approach to online marketing is needed. Notably, traditional SEO with less competitive keywords in this niche presents an opportunity. Together, a blended search strategy combining content creation, PPC advertising, and local SEO can yield both short- and long-term results to attract clients.