From drafting airtight contracts to advising on mergers and acquisitions, your expertise is indispensable to businesses. Here’s how you can stand out in the crowded legal industry as a corporate lawyer in Singapore.
If you’re a corporate law firm looking to attract more clients, digital marketing strategies like pay-per-click advertising, local SEO and traditional SEO can help you get more clients.
The good news? Through our unique blended search strategies, you can target enterprises and C-suite executives actively searching for your services while getting a return on investment (ROI) at every step of the way.
Step 1: Content That Converts
Whether you specialize in mergers and acquisitions, corporate compliance, or business contracts, your service pages need to do more than just describe what you offer.
Your service pages should address the specific pain points your clients face.
To give some examples:
- Mergers and Acquisitions (M&A): Highlight how you streamline complex legal processes and protect their business during M&A deals.
- Business Contracts: Show how you can draft contracts that safeguard their interests and minimize disputes.
- Regulatory Compliance: Explain how you keep businesses compliant with Singapore’s legal landscape.
This comes from good customer research and copywriting.
Step 2: Pay Per Click (PPC) for Immediate Leads
Traditional SEO takes six to twelve months to bear fruit, but PPC advertising can help you capture ready-to-hire clients on demand.
For corporate lawyers, there are commercial keywords that indicate that the searcher is ready to take action.
For example:
- “Corporate lawyer Singapore” (110 searches/month)
- “Finance lawyer Singapore” (90 searches/month)
These searches indicate users specifically looking for corporate legal expertise. They are perfect for targeting business owners dealing with financial legal matters.
Our goal is to design search ads that lead directly to well-optimized service pages. For instance, if someone searches for “corporate attorney lawyer Singapore,” your ad will lead to well-optimized service pages that are persuasive and designed to convert.
Step 3: Local SEO for Quick SEO Wins
Let us move on to local SEO. To note: ranking in Google’s local pack (those top 3 spots on Google Maps on Google search results) can drive a targeted leads to your law firm.
On first research, there isn’t much competition in the local SEO map pack. (Screenshot as of 20th January 2024*)
You can conclude that there’s opportunity.
- Local SEO Strategy: Target local keywords
The local SEO keyword strategy ain’t complicated here, it’s to target keywords like “corporate lawyer Singapore” or “finance lawyer Singapore”.
To reiterate, it’s “easier” to rank in the local pack than in traditional search results. So, if your firm isnt as visible as the bigger players, local SEO helps you compete with the bigger brands.
Step 4: Traditional SEO to Dominate the Industry
If you are serious about long-term market domination, then traditional SEO is non-negotiable. This involves optimizing your website to rank for competitive commercial keywords.
For the corporate law industry, there’s potential here. The keywords aren’t that high in difficulty, as compared to family law.
Transactional Keywords for Corporate Law
Here are some examples of high-value transactional keywords:
- “Corporate lawyer Singapore” (110 searches/month, KD: 25)
- “Finance lawyer Singapore” (90 searches/month, KD: 20)
These keywords can be competitive but they are definitely lucrative. Secondly, ranking for them positions your firm as a trusted authority in corporate law..
Pro Tip: Commit to SEO as a long-term strategy. It can take 12 months to rank for highly competitive terms, but the return on investment is worth it.
Conclusion
The corporate law industry in Singapore has potential, especially for local SEO and traditional SEO. Through the right digital marketing strategy, your firm can stand out and attract high-value clients.
By leveraging digital marketing strategies like PPC, local SEO, and traditional SEO, you can effectively attract high-quality leads, enhance your visibility, and position yourself as an authority in corporate law.