Lawyers can be excellent lawyers, but not at marketing their legal firm. Law firms often fill their websites with legal jargon that confuses potential clients. For the trademark and patent legal industry, your law firm should curate content that is understandable to the lay man, and addresses specific client problems.
To give some examples:
- Patent Protection
Instead of: “We facilitate the procurement of intellectual property rights through rigorous application protocols.”
Write: “We secure your patents quickly, keeping competitors away from your innovations.” - Trademark Defense
Instead of: “Our firm provides comprehensive trademark monitoring and enforcement services.”
Write: “We watch for copycats and shut them down before they damage your brand.” - Copyright Protection
Instead of: “We offer litigation support for copyright infringement matters.”
Write: “When someone steals your creative work, we make them stop and pay you what they owe.”
Create case studies showing how you’ve helped businesses protect their intellectual property assets. This builds trust and shows real-world application of your expertise.
Examples of compelling case studies include:
- A local tech startup that secured crucial patents in just 60 days
- How you recovered $250,000 for a fashion designer whose designs were stolen
- The successful defense of a family business trademark against a multinational corporation
Step 2: Pay-Per-Click Advertising for Immediate Client Acquisition
Let’s take a look at the pay-per-click results. There are law firms already running pay-per-click advertising, signalling a clear demand. I always recommend lawyers to go for pay per click advertising to acquire leads upfront instead of working on local or traditional SEO.
The idea here isn’t complex.
Here is also the search data as of February 2025:
| Keyword | Search Volume | Keyword Difficulty |
|---|---|---|
| copyright lawyer | 110 | 17 |
| intellectual property solicitors | 90 | 22 |
| patent law office | 90 | 30 |
| patent law attorney | 140 | 21 |
| trademark attorney singapore | 90 | 29 |
| patent attorney singapore | 140 | 22 |
| patent attorney | 140 | 31 |
Disclaimer: Data as of March 6th 2025.
Step 3: Local SEO – The Overlooked Opportunity
Local SEO for your law firm is the next step I recommend. The good news is that there’s opportunity in the intellectual property law niche! Currently I only consider one law firm doing it right!
You can optimize your Google my business profile by:
- Adding your primary category “Patent Attorney”
- Outreach to satisfied clients to leave detailed reviews mentioning specific services you provided
- Keyword optimize your client’s reviews
You can get them to leave you a review and provide them a template:
“Thank You X law firm for helping protect our Y intellectual property in Singapore’s competitive technology market.” The location qualifier and service mention help you rank for relevant searches.
Step 4: Traditional SEO for Long-Term Client Acquisition
You can also consider ranking content through the “People Also Ask” section on Google. When I search “intellectual property lawyer Singapore,” these questions appear:
