Search Engine Optimization vs Search Engine Marketing – Pros vs Cons

Marcus Neo // June 28 // 0 Comments

You may be confused by two terms, “search engine optimization” (SEO) and “search engine marketing” (SEM) that are often used in the digital marketing industry. They sound the same, but aren’t, and are different strategies that has a time and place for your business. 

Let’s explore the differences, the pros and cons of each, and how business owners can effectively use both to maximize their online leads and sales.