Hello, Marcus here. 

In 2025, our digital marketing agency decided to specialize in helping law/ legal firms in Singapore get more clients. 

In my digital marketing and SEO career, I've managed millions of dollars in advertising strategy and budget from start ups to one of the biggest banking group in the region. The future of business growth through digital marketing isn't in standalone services such as SEO or Facebook Ads. It is an end to end thinking.

First Principles Thinking

Think of great Facebook advertising but a poor user experience on your landing pages? Or maybe you got a great advertising but poor customer research and profiling. You'll not get a return on your advertising spent.

The result? You'll get low quality leads that trickle down to sales, and operations.

The truth is:

Every dollar spent on marketing campaign has to be thought out till the end. Every customer acquisition campaign should increase your company's profits, sales and long term brand equity, and positioning in industry.

Think of Coke. Or McDonalds. They aren't simply selling you soft drinks or burgers. They are selling you a brand so that you'll get repeat customers through a SYSTEM!

Silo Thinking Versus End to End Thinking

I understand on a deep level that one off services are not enough.

The best approach?

It is taking an end to end approach to customer acquisition and business growth. That doesn't sacrifice brand for performance. Or lack in the performance department for brand.

This done through understanding business data, customer research and long term thinking on product fulfilment. It's NOT about simply outsourcing growth to external marketing teams or agencies.

If I told you that technicals don't matter as much. That I grew an small medium enterprise selling e commerce products to half a million in revenue with a broken Facebook Pixel and barely logging into Google Analytics... you wouldn't believe... or would you? 

Here's what I learned after growing products to millions in revenue, managing millions in advertising budget in a start up, in an SME and at an enterprise, MNC level.

• Time inputs isn't correlated to revenue output, "hard work" doesn't grow a business. 

Strategy and acute implementation does.

That's because most performance marketers, copywriters, digital marketers, Facebook ads experts, in house marketing teams... aren't implementing from an end to end stand point. The dots aren't connected. Hence making growing impossible to confusing. Messy to painful.

The Method, The Specialist

I started my first business at a young age of twenty three. I failed miserably trying out SEO after spending an entire year writing blog articles one after another. There were crickets on my website with no customers. I packed up my bags and went back to University.

Fast forward 5 years later. I grew my dating advice for men company MarcusNeo.Com to 20k+ in global readers. Using white hat link building SEO and paid advertising. That's $100,000 of revenue as a one man employee. Everything bootstrapped.

I did EVERYTHING from website development to SEO to Facebook advertising, to copywriting to customer research to offshore team building & management... and etc!

Yes, in the trenches, as an operator! No venture capital and no external funding. Simple grit, technical execution and constant re-iteration.

The pandemic hit, stress built up and I exited for personal health reasons. The site got acquired by the holding company of BeyondAges.Com in 2021.

That lead to me joining one of Singapore's leading marketing agency: NextLevel Singapore.  They are a digital marketing agency in Singapore that are approved vendors to IMDA Singapore's Go digital initiatives.

I helped brick and mortar SMEs in Singapore grow their business through digital marketing. Even helping one of our clients scale to more than half a million in revenue with one ad, and one product.

I then had the good opportunity to take on digital marketing on an enterprise level. I joined one of the biggest banking groups in South East Asia as an E Commerce specialist. That led me to manage millions of dollars of marketing spend across multiple channels: Google's search engine marketing, PMAX, Bing ads and Meta ads as an E Commerce specialist.

Formally, I hold a BSc in Business in Management from the University of London. I am also Google Tag Manager certified, and received an advanced GA4 Certification by Marketing Interactive.

I am passionate about self development and human psychology. I also hold a certificate in solutions brief therapy. You're more then welcomed to reach out me through LinkedIn.