How to Outsource SEO Link Building Without Compromising on Quality
High quality backlinks the most important ranking factor if you asked me. Quality backlinks are also the hardest to procure. Even SEO professionals have mentioned that link building is the hardest task in the SEO process. To second this, Ahrefs studied 14 billion web pages and they revealed that 96.55% get no organic traffic from […]
Enterprise SEO Strategy – a Guide to Scalable Success
It can be said that all SEO is a form of enterprise SEO. However, working with a small medium business’s site can also be said to be different as compared to working on a medium to big size corporation’s site. There are also different opportunities for “enterprise level SEO”. Not to mention different working dynamics. […]
How Many Backlinks You Need To Rank On Page One?
Our SEO competitors are big agencies with a headcount of around 50 staff or more… I am a one-man founder taking them on from the bedroom of my HDB in Singapore! It is normal to feel intimidated by your competitors. You input their domain into SEMRush or Ahrefs, and you see they’ve accumulated tens of […]
Singapore SEO Case Studies – Page One without Huge Budgets
I shall discuss two SEO case studies. I started both sites from ground zero. No page nor domain authority. They were started in my Singaporean HDB bedroom. The first site was built on passion, in the dating advice niche, and I eventually got it to around 20k global readers and sold it off. The second […]
A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision-making amongst marketers, product teams and web developers. However, as much as it is celebrated, there are compelling reasons to NOT A/B test. Now, […]
What is Google Sandbox & How to Get Out: SEO Case Study
Finding it difficult or rank a new or in active site despite your best SEO efforts? Google’s Sandbox is a term that’s been floating around the SEO community since 2004. The Google Sandbox is an unofficial concept suggesting that new websites go through a “probation period” during which their ability to rank in Google’s search […]
Lead Generation for Law Firms and Lawyers (A.I. Use Case)
Lead generation isn’t just another marketing buzzword. It is the lifeblood of your legal practice. Whether you’re a solo practitioner or managing partner at a established firm along Shenton Way, your ability to generate a steady stream of qualified prospects will determine your law firm success. Every minute you’re not mastering lead generation, potential clients […]
Facebook Ads for Law Firms and Lawyers – 10 Immutable Laws
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? For lawyers and law firms, you may have tried running quick-capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Our […]
E-Commerce SEO – a Guide for Singapore Businesses
E-commerce in Singapore is booming. It is also highly competitive between platforms such as Shopee, Carousell, Lazada and many other small to medium businesses vying for digital real estate on search engines, making E Commerce SEO an invaluable part of their online operations. This is especially true for small to medium enterprises using E Commerce […]
“DIY” Technical SEO Audit (Or Hire our Singapore Led Team)
I am a huge believer in link building and content. However, technical SEO is as important as a solid foundation in SEO efforts. Ensuring that search engines can easily crawl and index your site is essential. Simply put, technical SEO refers to optimizing the technical aspects of a website to ensures that your site meets […]