A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision-making amongst marketers, product teams and web developers. However, as much as it is celebrated, there are compelling reasons to NOT A/B test. Now, […]
Lead Generation for Law Firms and Lawyers (A.I. Use Case)
Lead generation isn’t just another marketing buzzword. It is the lifeblood of your legal practice. Whether you’re a solo practitioner or managing partner at a established firm along Shenton Way, your ability to generate a steady stream of qualified prospects will determine your law firm success. Every minute you’re not mastering lead generation, potential clients […]
Digital Marketing for B2B Business – Strategy for Leads
Should businesses selling B2B adopt a digital marketing strategy or stick to traditional ways? Gary Vaynerchuk declared that traditional advertising no longer has a place today. He brashly states that “those are commercials that no one gives a shit about”. Gary Vaynerchuk believes that capital and effort put into radio advertisements and traditional commercials can […]
Copywriting That Sells – How to Sell with Words (Examples)
Have you ever read sales page, an email from a company, a product description on Amazon or seen clicked on a Facebook ad whilst browsing through your Facebook newsfeed? They are fall under one umbrella: copywriting. It took me YEARS to realize this: the best copy is written focusing on customer… and customer research! Great […]
