Hello, Marcus here. 

I've grow small medium enterprises to half a million in revenue in a matter of months. I've managed millions of dollars in advertising strategy and budget in one of the biggest banking in the region.

I'll tell you this. The future of marketing isn't in standalone services such as "SEO" or "Facebook Ads". It is in end to end solutions.

Think of great Facebook ads but a poor user experience on your landing pages. You'll not get a return on investment.

Think great user experience but poor customer research and profiling. You'll get low quality leads that trickle down to sales, and operations.

The truth?

Every marketing campaign has to be accompanied by brand. Every customer acquisition campaign should increase your company's long term brand equity.

Think of Coke. Or McDonalds. They aren't simply selling your soft drinks or burgers. They are selling you a brand. 

Silo Thinking Versus End to End Thinking

The majority of marketing professionals think and operate in silos. They are commonly know as digital marketing agency services. They can come in the form of SEO services to lead generation.

In my career, I've managed agencies on an enterprise/ MNC level. I've also consulted tens of small medium enterprises and provided one off freelance digital marketing services in my agency days. I understand on a deep level that one off services are not enough.

The best approach?

It is taking an end to end approach to customer acquisition and business growth. That doesn't sacrifice brand for performance. Or lack in the performance department for brand.

This done through understanding business data, customer research and long term thinking on product fulfilment. It's NOT about simply outsourcing growth to external marketing teams or agencies.

If I told you that technicals don't matter as much. That I grew an small medium enterprise selling e commerce products to half a million in revenue with a broken Facebook Pixel and barely logging into Google Analytics... you wouldn't believe... or would you? 

First Principles Thinking

Here's what I learned after growing products to millions in revenue, managing millions in advertising budget in a start up, in an SME and at an enterprise, MNC level.

• Time inputs isn't correlated to revenue output, "hard work" doesn't grow a business. 

Strategy and acute implementation does.

• The majority are execution is done in silos and lack contextual knowledge

That's because most performance marketers, copywriters, digital marketers, Facebook ads experts, in house marketing teams... aren't implementing from an end to end stand point. The dots aren't connected. Hence making growing impossible to confusing. Messy to painful.

Contextual Knowledge 

So you may ask, what's the solution? It's to come from a high level strategy for growth from day zero: team management, delegation and capital allocation. 

Thinking from a business owner stand point instead of the day to day demands employee in your business. I'll let you in on my secret. The best marketing campaigns are planned and strategised months before a single dollar is spent. Or the right channels are chosen or a growth marketer is hired.

Phase 1

• Market demand & research
• Customer research & positioning
• Understanding unit economics

Phase 2

• Technical setup and analysis: analytics, look/ study at the data
• Offer creation & selection
  

Phase 3

• Capital allocation, marketing mix
• Product/service, fulfilment, automation and operations

Phase 4

• Customer Acquisition Technicals: copywriting, creatives, SEO and etc.

So yes, I hope I've persuaded that 99% of the industry are doing it wrongly.

About Marcus

I started my first business after dropping out of University and failed miserably. Spending an entire year writing blog articles one after another with no customers. I packed up my bags and went back to University.

Fast forward 5 years later. I grew my dating advice for men company MarcusNeo.Com to 20k+ in global readers. Using white hat link building SEO and paid advertising. That's $100,000 of revenue as a one man employee, an offshore team. Everything bootstrapped.

I did EVERYTHING from website development to SEO to paid media to copywriting to offer creation to offshore team building & management and the list goes on.

Yes, in the trenches, as an operator! No venture capital and no external funding. Simple grit, technical execution and constant re-iteration.

The pandemic hit, stress built up and I exited for personal health reasons. The site got acquired by the holding company of BeyondAges.Com in 2021.

That lead to me joining one of Singapore's leading marketing agency: NextLevel.Sg. One of the few agencies in Singapore that are partners to IMDA Singapore's digital initiatives. I learned a lot there, helping brick and mortar SMEs grow their business through digital marketing. In my stint there, I helped one of our clients scale to more than half a million in revenue with one ad, and one product.

I then had the good opportunity to take on digital marketing on an enterprise level. I joined Etiqa Insurance Singapore, the digital insurance arm of Maybank group.

That experienced led me to manage millions of dollars of marketing spend across multiple channels: Google's search engine marketing, PMAX, Bing, Facebook and more as an E Commerce specialist.

Formally, I hold a BSc in Business in Management from the University of London. I am also Google Tag Manager certified, and received an advanced GA4 Certification by Marketing Interactive.

I am passionate about self development. I come from a humble family background and self development gave me hope that I could do better from where I started. I also teach as a life, dating and relationship coach at IWillTeachYouConfidence.Com

Partner a CMO with Skin in The Game

There's a new unique concept in the growth marketing industry. They are called "fractional CMOs".

You can think about a fractional CMO him/ her as a chief marketing officer that works for your organization as per needed basis.

They perform only specific duties of the company, provide direction, strategy and hence making them cost effective. 

I'd like to ideally make an equity investment and scale your company side by side alongside with you Of course I understand that's not possible all the time and you'll like to hire me as a fractional CMO. You're more then welcomed to reach out to me through LinkedIn.