Construction is a traditional industry in Singapore, heavily reliant on referrals and relationships. Disputes are inevitable in the construction sector. If you’re a legal firm looking to serve construction companies, there’s an overlooked way to attract clients: search marketing.
The good news is that there’s little to no competition in search results for this niche industry.
Here’s how construction law firms can grow their client base through digital strategies:
Step 1: Content Marketing
The first step is always to understand your potential client’s needs before running any paid or organic campaign. As I’ve mentioned in other posts, this principle applies to most legal firm marketing campaigns.
Case Studies & Blog Posts
Clients searching for construction law firms are looking for expertise, trust, and proof—content that speaks directly to their concerns. One way to establish credibility is by publishing case studies of past disputes you’ve successfully handled while maintaining confidentiality.
Another great strategy for construction law firms is to explore Google’s “People Also Ask” section in search results. This provides a list source of topics to cover.
- What are the 5 elements of a construction contract?
- What is the contract law in Singapore?
- What are the types of construction contracts in Singapore?
- What is the Construction Contracts Act?
- What are the 4 basics of a contract?
- How to protect yourself in a construction contract?
- What is the most common construction contract?
- What are the 7 elements of a simple contract?
- What are the 7 rules of contract law?
- How to terminate a contract in Singapore?
- What is a material breach of contract in Singapore?
The’s “People Also Ask” data from an incognito search on 18th February 2025:
You can publish these case studies not only as blog posts but also as YouTube videos to build credibility and increase your chances of ranking in Google’s “People Also Ask” results.
You’re parachuting your website straight to page one!
Most business owners, especially those in construction, may not have the time to read lengthy legal documents or possess legal training. Simple explainer videos and infographics work well to convey key information quickly and effectively.
Step 2: PPC for Immediate Leads
For immediate clients and a strong return on your advertising spend, Pay-Per-Click (PPC) Google Ads is the go to paid media channel. Running PPC ads on high-intent keywords ensures your firm appears at the top of search results, generating leads from potential clients actively looking for legal services.
Here’s search data from an incognito search conducted on February 18, 2025:
There is already competition, with some companies bidding for these keywords. While the search volume isn’t in the hundreds or thousands, it is still clearly present. This is a good sign.
Keyword Insights for PPC
| Keyword | Search Volume | SEO Difficulty |
|---|---|---|
| construction law practice | 90 | 8 |
| construction law Singapore | 90 | 15 |
| common construction disputes | 90 | 12 |
| building law | 90 | 25 |
| famous construction court cases | 90 | 12 |
Step 3: Local SEO for Construction Law Firms
Let’s move on to local SEO and ranking in the Google Maps Pack.
There is little to no competition in the Google Maps Pack for this niche industry. Local SEO is something I highly recommend construction law firms start implementing immediately.
Unlike other industries, construction law firms may find it difficult to get reviews since legal disputes are confidential.
A simple workaround? Strategic responses to existing reviews.
Example:
📌 Client Review: “Professional and knowledgeable legal team.”
✅ Your Response: “Thank you for trusting us with your construction dispute. Our team specializes in helping businesses resolve complex legal matters efficiently.”
By subtly adding keywords like “construction dispute,” you can improve local SEO rankings without compromising client confidentiality.
Step 4: Traditional SEO for Long-Term Growth
Pay-Per-Click (PPC) is to go to for immediate leads, while traditional search engine optimization is a long-term strategy that generates organic traffic month after month.
The construction law industry has limited short-tail commercial keywords to target. However, you can still rank in Google’s People Also Ask section, capturing potential clients searching for relevant legal information.
To recap, here are the short-tail commercial keywords I’ll target, backed by clear search volume:
| Keyword | Search Volume | Keyword Difficulty |
|---|---|---|
| construction law practice | 90 | 8 |
| construction law singapore | 90 | 15 |
| common construction disputes | 90 | 12 |
| building law | 90 | 25 |
| famous construction court cases | 90 | 12 |
Conclusion: A Balanced Strategy Wins
The construction industry in Singapore is deeply rooted in referrals and relationships, but that doesn’t mean digital marketing should be overlooked. In fact, search marketing presents a powerful, underutilized opportunity for construction law firms to attract clients.
With our step-by-step method of content marketing, PPC, local SEO, and traditional SEO—and little competition in Google search results and the Google Maps Pack—law firms looking to serve construction clients can tap into these undervalued opportunities to gain more clients.
