Today, you can use A.I. to help you generate leads for your local business. I am a huge user of ChatGPT, and use it in my day to day operations for my business. You can use ChatGPT to craft personalised emails for your products to outreach emails and brainstorming buyer personas.
If you are a marketer (or really, any business owner), you’re juggling multiple tasks, from operations to customer service and to content creation. It is time-consuming. ChatGPT and A.I. can streamline your marketing processes, leaving you to focus on higher impact activities.
How to Use AI For Lead Generation
ChatGPT is perfect for creating content that helps you attract potential customers and leads Whether you’re writing emails, social media posts, or landing pages. It is a pretty good tool for creating copy for first drafts.
Step-by-Step Prompts to Use ChatGPT for Lead Generation
Set the Stage:
“Craft an email outline to our newsletter, introducing our new travel insurance plan. Start by addressing a common concern Singaporeans face when traveling, such as unexpected medical emergencies or trip cancellations. Then, present our travel insurance as the perfect solution, highlighting how it provides comprehensive coverage and peace of mind.”
The Audience and Tone:
“Make the email more personalized by mentioning how our products can solve a common problem Singaporeans might face, such as reducing waste in a small urban environment.”
Crafting Landing Page and Blog Article Outlines
I am not a fan of using ChatGPT for word for word direct response copywriting. Currently, it still lacks depth. However, ChatGPT is great for creating outlines, whether be it for a landing page, blog article or a podcast.
Prompt:
“Create a landing page outline for a webinar about the benefits about SEO the benefits of link building. Include sections like an introduction, benefits, testimonials, and a call to action. I’ll upload three key articles on our brand and SEO, please learn from it and take into consideration whilst building the outline”
Personalizing Email Outreach and Email Sequences
Today, I use GPT to create email sequences for SEO link building outreach. You can use the same concept for other types of outreach. Yes, including lead generation.
Set the stage:
“You are to write a 3 day automated follow-up email sequence for our outreach program regarding X product or Y pitch. In the first email, mention a few key benefits of X brand/ Y product and how it can help them with their specific challenges. I’ll upload a transcript the product/ brand and please deep dive into that for the outreach emails”
Set a friendly tone:
“Keep the message friendly and non-salesy, focusing on building a relationship first.”
Social Media Posts to Distribute Content
You can always transcribe your Youtube video, blog post and then upload it to GPT.
Here’s the prompt:
“You are to promote my blog post or Youtube content on social media. Generate 5 variations of headlines and body for each social media post to promote our new blog posts. Each post should be engaging, include a call to action, and be tailored for Instagram, Twitter, and LinkedIn.”
Identity and Brainstorm Buyer Profiles
Customer research is a keystone to effective digital marketing. If you run out of ideas, you can always feed ChatGPT with your business’s existing data, get it to sort the data, and help you brainstorm.
Step 1: Prepare Your Customer Data
Before you start, gather key customer data points, such as:
- Demographics (age, gender, location)
- Behavioural data, purchase history (frequency of purchase, types of products/services)
- Interests and preferences
- Pain points, Fears
- Desires, fears
- Objections to purchase
- No buy surveys/ Common feedback
Compile the data into an excel or PDF and upload it to GPT.
Step 2: Start with General Buyer Profiles
Example Prompt:
“Based on the following customer data, help me create general buyer profiles: [Insert a brief summary of your customer data, such as age range, location, common purchases, etc.].”
Example:
“Based on our customer data, most of our customers are aged 25-40, live in Singapore, and frequently purchase travel insurance for trips to Southeast Asia. Help me create a general buyer profile for these customers.”
Example:
“Identify key segments among customers who buy travel insurance frequently. Consider factors like age, destination preferences, and frequency of travel.”
Step 3: Brainstorm Deepen Each Profile
Prompt:
“For each identified segment, provide more detailed buyer profiles. Include details like their travel habits, specific needs from travel insurance, and common pain points.”
Example:
“For frequent travelers aged 30-40 who visit Southeast Asia, create a detailed buyer profile. Include their travel habits, what they look for in travel insurance, and any concerns they typically have.”
Step 4: Identify Potential New Segments
Prompt:
“Given the existing data, brainstorm potential new customer segments we might target. Consider any underserved demographics or new trends in travel that could influence our strategy.”
Example:
“Brainstorm potential new customer segments we could target, such as digital nomads or retirees who are starting to travel more. How could our travel insurance appeal to these groups?”
The key here is to be conversational with ChatGPT, and not rely on modelled prompts. The more data you feed ChatGPT, the better your output will be.
How to Use AI for Chatbot for Lead Follow Ups
Today, you can build a customer service chatbot using A.I. and/ or ChatGPT for a fraction of the cost. The pros? Your chatbot is available round-the-clock, provide personalised conversations, and can qualify your leads. They can manage multiple chats at once, making it easier from a cost standpoint.
Secondly, you can automate industry trained follow-up messages, keeping potential customers engaged and moving them through the sales process.
Step 1: Choose a Platform
Use a platform like Voiceflow to build your AI chatbot. Voiceflow is user-friendly and popular with companies like Amazon and BMW.
Step 2: Upload Knowledge Base
Secondly, gather and upload relevant documents in PDFs or text files that contain the industry information your chatbot will use to answer questions.
Step 3: Design the Chatbot Flow
- Greet the User: Set up the chatbot to greet users and capture their queries.
- AI Response: Use AI to generate answers based on the uploaded knowledge base.
Step 4: Test the Chatbot
Run tests to ensure the chatbot is responding correctly to various queries.
Step 5: Deploy the Chatbot
Publish the chatbot and embed it on your website using a simple code snippet.
Other Worthy A.I. Tools I Use for Lead Generation
Our digital marketing agency uses Canva and Descript regularly for lead generation activities. They come with A.I. features that can assist in creating content.
- Canva
Canva is an easy-to-use graphic design tool that helps you create cool visuals for things like marketing, social media, and presentations.
Features like the AI image generator and Magic Resize allow users to produce custom images and designs tailored to specific audiences and platforms, improving the effectiveness of marketing campaigns. They have an A.I. image and video generator as well.
- Descript
Descript is an AI-powered tool. It makes video and audio editing fast and simple, helping marketers quickly produce quality content. I use Descript to quickly edit Youtube videos/ podcasts. It’s extremely helpful for content creation, which helps with overall lead generation.
- Text-Based Editing: Edit videos and audio just by changing the text, so it’s easy to cut and move things around.
- Overdub Feature: Create new audio by typing, using a clone of the speaker’s voice.
- Regenerate Features: Helps fix issues like mismatched tones, dull dialogue, or background noise without needing to re-record
Conclusion
Today, you can hire one or two AI-trained marketers (or hint: an agency like ours); they can double or triple your lead generation efforts with AI. However, do note that AI currently cannot 100% replace human input. This article is still written and edited by a human, even though I did use many of the same ChatGPT prompts I provided in this article.
