You’ve hired and fired many marketing agencies. Even the award-winning ones.
Today, digital marketing isn’t about fiddling in Meta Ads management dashboards or reading more into Google Analytics reports.
On an enterprise level, I grew a $200k revenue per month digital insurance product to $1m in revenue per month within 5 months. In my agency days helping SMEs, I took one F&B product from $8k in revenue per month to $500k total revenue in six months.
Having worked in online client acquisition for big insurer groups, edutech in the financial industry, and serving SMEs in an IMDA-partnered agency, it always bewilders me that many small and medium business owners severely undervalue the power of a well oiled client acquisition system.From online ads to landing pages that meet the needs of their market, to intake systems with digital analytics to help track predictable growth.
Having achieved eye popping results just with the power of performance marketing in multiple industries, I am persuaded that there’s a huge gap in perception and knowledge among small and medium business owners. From managing partners of law firms, to owners of F&B products marketing through E-commerce platforms.
Our agency hopes to bridge the gap of knowledge, expectations and perception of performance marketing services for small and medium businesses. We hope to help them scale and realise the true power of a well-oiled client acquisition system.
Our team isn’t a one and done sort of agency. Our team usually spends more than a month doing research and planning before spending a single dollar on ads. That is to ensure a high probability of both return on investment and scale when launched.If you’re interested in engaging us for digital marketing, our team only proceeds when both parties are aligned on expectations, mindset and values.
The goal in business is not just leads. It’s high quality leads, sales, revenue and ultimately profits.
This is why ‘Facebook ads’ don’t matter.
Think of great Facebook advertising but a poor user experience on your landing pages?
Or maybe you hired the best Facebook agency but you are targeting the wrong customer profile.
You’ll not get a return on your ad spend.
The result? You’ll get low quality leads that trickle down to sales and operations.
Should you choose Google Ads or Meta Ads?
What if I told you that the advertising platform and technicals don’t matter as much.
And that I grew an small medium enterprise selling a $50 F&B product to half a million in revenue with a broken Facebook Pixel and barely logging into Google Analytics… you wouldn’t believe… or would you?
Here’s what I learned after growing products to millions in revenue, managing millions in advertising budget in a start up, in an SME and at an enterprise, MNC level.
Time inputs isn’t correlated to revenue output, “hard work” doesn’t grow a business.
High level strategy and acute implementation does.
Most performance marketers, copywriters, digital marketers, Facebook ads experts, in house marketing teams… aren’t implementing from an end to end stand point. The dots aren’t connected. Hence making growing impossible to confusing.
Messy to painful.
Every digital marketing agency charges differently. Basic packages start from SGD 500 monthly to SGD 10000 per month. Our agency has a unique way of charging called growth sprints. No long term contracts and we charge through ‘growth sprints’.
If you’re going to hire for SEO, ask if they have SEO case studies. If you’re going to hire for paid marketing, ask if they have paid marketing case studies. The best agencies walk the talk. The good SEO agencies have ranked their own website. The good paid marketing agencies run their own paid campaigns.
Good agencies act like partners, not mere vendors. They are able to provide advice on where to spend your ad budget, think from a business owner’s shoes and see a campaign from an end-to-end standpoint. This means constructing a campaign that eventually leads to sales, and then scaling.
Yes and no. If you’d like more control and see marketing as a crucial function to be taken in-house, then yes, go ahead and hire. However, many new hires only managed campaigns with million-dollar budgets rather than limited-budget accounts. Many also only know how to do ‘branding’ campaigns that do not lead to new sales or customers. That is why hiring one good agency can exponentially increase your business.Retry
The good answer: it depends. If you don’t have product market fit, then you need to hire the right agency to help you attain that first. This means you can’t hire an agency that ‘just runs ads’ because they aren’t able to help you with your market positioning, copywriting, graphics, creatives and offer creation.
Once you have a workable offer (this means product market fit), layering on traffic is the easier part. Good agencies can do both. However, if you already have product market fit and profitable campaigns, then hiring an agency to optimise just the ads and media end can work too.
