A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision-making amongst marketers, product teams and web developers. However, as much as it is celebrated, there are compelling reasons to NOT A/B test. Now, […]
Facebook Marketing for SME Growth (+Real Life Case Study)
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? You may have tried running quick-capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Yes, it is possible to take […]
