What if I told you it’s not the number of creatives you push out or even the advertising channel you use?
What if I told you I helped a client make half a million in sales just using one advertising channel and two creatives? You wouldn’t believe me, would you?
This is why our agency does not focus just on the technicalities of Google Ads and/or Meta Ads but on a holistic customer acquisition approach.
In our practice, our team works with you for a minimum of one month before a single dollar is spent.
This is to ensure that the campaign is successful on the first try, is scalable, and brings in substantial revenue for your company.
‘It’s not about the number of cases, it’s about how much you can charge per case’. I remembered sitting across a top lawyer in a law firm who was already at the multiple million dollar revenue mark. However, he was always extremely busy with cases, always in court and barely had any time for business development.
First, as business owners, we have to define the problem we are solving for. This is the unique approach we take here.
Our team dives into the unit economics of your business, the time, labour cost taken to deliver a particular service and we’ll identify the right problem to solve for.
For example, a dental clinic only had $500 a month in budget, yet, they were splitting the budget between two to three services. They got nowhere at the end of the day. They may were misadvised by their marketing agency.
Here, we identify the exact problem we are solving for. You have X amount of budget, there needs to be Y number of leads, Z number of sign ups to get an ROI.
Feel like you’re getting unqualified leads that don’t respect your expertise or the value you can provide? Then you may be messaging in a way that appeals to the WRONG target market.
The FIRST principle of any successful lead generation campaign is a deep understanding of your target customers.
This allows you to achieve ‘product market fit’. Yeah, buzzword alert!
Essentially, this exercise helps you target the right customers ready and excited to work with you.
They aren’t price hagglers but see the value in your service.
You don’t want to be selling to everybody, you want to only be selling to clients that pay you the most, and give you the least headache.
Yet, time and time again, it is shown that your customers aren’t what you think they are. Your customers are what they tell you they are. This means, you got to be listening… more than guessing.
I sit down with you and look through your existing service reviews, customer feedback, and any available data about your customers. I gather this through surveys, customer interviews and outreach to existing customer databases.
This helps me create an educated guess of your ideal customer personas. This can include characteristics such as age, gender, interests, income level, language they use and buying behaviour. Their goals, and pain points when enquiring or engaging you for your service.
Sales and marketing go hand in hand. One cannot do without another. This is something that is hugely ignored by agencies and business owners.
Here, we help you install digital analytics and CRM systems so we can track and fully understand our performance.
$1 in and $2 out.
We understand your sales process, how customers enquire, how you and/or your sales team pitch to them, and how you close.
Here we tie the entire marketing process together, from the ad, to landing pages, to follow ups on getting your leads to your WhatsApp or Gmail.
The goal here is revenue growth and the potential to scale.
This is why we take analytics seriously and all the tech implementation required to help you and/or your team follow up on enquiries in the shortest time possible.
Key 1) Why posting organic content on Instagram, working with influencers, or even SEO are not the best channels to generate cases for your legal practice. Contigo Law had barely 20 followers on Instagram and zero Facebook likes when we started.
Key 2) The exact step-by-step ‘over the shoulder’ case study of how I helped Contigo Law position their services to stand out in competitive industry, to craft Meta ads that convert and ensure they get an ROI on their ad spend through detailed tracking and analytics setup
Key 3) Why Meta Platforms is the best lead generation channel for service based businesses today, and three marketing offers/angles you can use today to help grow service based small medium business
Step 1: Install and Set Up Analytics
First, we set up proper tracking. Google Tag Manager, Google Analytics, Facebook Pixels, conversion tracking and all that good stuff. Yes, free for you. Entirely on our cost.
Step 2: Establish Baseline Metrics
Then we both agree on what a qualified lead looks like. How many qualified leads do you need? What counts as qualified? What’s each lead worth and does it make sense for your business? Then we put this in writing.
Step 3: Track Performance
Then we run the campaigns and track leads generated, cost per lead and sales. Our team also optimizes and tweaks your campaign along the way.
Step 4: You Pay Only When We Hit Performance
Hit the agreed numbers? You pay us our worth. The numbers not met? You don’t pay. Simple as that.
The Catch
This performance partnership model requires both hands to clap. Here, we’re risking our resources on our end. Hence, we don’t work with just anyone. If you want an agency that’ll nod along and never push back, that’s not us. We only work with companies willing to execute and adapt.
| Three Little Pigs Pro | Generic Agencies | |
|---|---|---|
| Philosophy & Strategic Approach | Not a cookie cutter agency with bland solutions. We're invested in learning your industry's nuances, compliance, regulations, and pain points. Every strategy is custom built for your specific business. | You feel like one of dozens. Same playbook applied to every industry. By the time they understand your business, months have passed. Your strategy looks like everyone else's in your space. |
| Campaign Strategy | Every campaign is built on a niche specific strategy. Content is industry specific, not templated. Your audience sees industry expertise, not commoditified positioning. Every piece of content positions your company's USP that differentiates you from your competitors. | You get content that could come from any agency. Stock photos that don't fit your brand. Recommendations made with no explanation. Recommendations without data to back them up. Honestly, you could create better content yourself in an afternoon. |
| Practical Results vs Theory | We generate customers and sales, not vanity metrics. Every campaign is built to convert. Our agency is performance marketing based. You get campaigns that produce revenue from day one. | Their campaigns get likes and shares but no customers. They focus on "brand awareness" because they don't know how to drive conversions. You're paying for engagement that doesn't translate to your bottom line. |
| Budget Alignment & Scalability | We build campaigns that work on SME budgets. Whether you have $3k or $30k monthly, we advise and strategize accordingly. Our Founder grew his first business from a HDB bedroom and started with $4000 in the bank. | They pitch strategies designed for million dollar budgets, commonly by staff that only worked in MNC environments. They can't adapt high level tactics to work at your scale. |
| How We Work: Sprint Based & Performance Driven | Performance based Pricing. You only pay when there's trackable results. No multi month lock ins. Stop anytime if results don't materialize. We're confident enough to stake our work on outcomes. | They overpromise, advertise cheap prices to get you in the door, then once they have your payment, the performance isn't there. You're locked into months of commitment. Timelines slip constantly. You wait weeks for deliverables that should take days. |
| Transparency & Accountability | You get direct access to the individual designing your campaigns. No account manager bottleneck. Every recommendation backed by analytics and hard data. We measure everything. No guesses, no "I think this worked." You see proof. | You can never reach the right person. Your questions get lost or dodged. Reports arrive but no one explains them. When you ask for data to support a recommendation, you get nothing. You feel like you're constantly chasing them instead of them serving you. |
| Collaborative on Strategy, Technical Excellence to Save You Time | We work together on strategy. We handle all the heavy lifting: technical execution, production, analytics and deployment. You get strategy without the execution headache. | You end up doing their job AND yours. You're managing the relationship, explaining your business repeatedly, redoing their work, and chasing for updates. It takes more energy managing them than it would to just do the work yourself. |
| Cultural Fit & Local Understanding | Led by local team leads that understand Singapore's market nuances, regulations, and business culture. | You're dealing with teams in different time zones who don't understand your local market or regulations. Response times lag. Cultural context gets lost. You feel like you're explaining local nuances that should be obvious. |
Good SEO means investing in strategic quality content pieces, link building. There are both costs and patience required.
Hence, traditional SEO as a lead generation strategy is NOT recommended for most businesses! If you’re not able to invest a good amount into good SEO (the sort that actively tracks rankings, organic traffic, reach out for white hat backlinks) then SEO is probably not the recommended strategy for you at the moment.
There is also local SEO. Local SEO currently is one of the most undervalued digital marketing strategy, that requires a little bit of time and technical optimization.
Unlike traditional SEO, local SEO focuses on your Google Business Profile (formerly Google My Business). This tool allows your firm to appear in the “Google Maps Pack”. Three highlighted business listings that appear at the top of local search results with a map.
You may benefit from local SEO more than traditional SEO in the shorter run, however, with all being said, a good paid strategy is able to take your business to the next level without even touching SEO.
There’s nothing wrong with posting organic content on Instagram or working with influencers, paying thousands for a single post in an attempt to get leads. However, there is a time and place for posting content.
If you are hoping for content to go viral, get likes and get reach. You are actually better off understanding the pain points and goals of your market first before diving straight into posting organic content.
Secondly, organic content isn’t a surefire place for reach. You may get two likes and 20 views for each piece of content, and then one piece of content does exceptionally well, with no replicability.
Thirdly, with hiring out influencers with bigger audiences, their audience may not be the right fit for your service based business. You may be running a law firm, but posting on an influencer audience that makes entertaining day to day jokes and scripts.
There is no guarantee that the influencer’s audience is going to get you leads. It may give you likes from the entertainment factor, but how are their scripts going to help position your service based business in a way that stands out in your industry?
However with paid channels, you’re guaranteed the positioning, reach, distribution and potential to scale. Put in $1 and get back $2.
The cool part? It’s a blue ocean opportunity.
There are many service based businesses already advertising on this platform, but if you asked us… they are NOT doing it right. Especially the legal industry!
Google Advertising is also highly targeted lead generation channel. Yes, it it possible to bring your business to millions using Google pay-per-click ads. There are businesses out there that spend an HDB or condominium downpayment a month on Google and Meta. advertising.
‘Marcus’s business and marketing campaigns has returned my company a total of 3000% return on investment within the first month! Job well done!’
“Right now I’m in sunny California and all I wanted to say is if you’ve been having trouble trying to get new clients, new customers, and you’ve been struggling, I highly suggest having a look at what Marcus has to offer to help your business grow. Not even grow, explode. Just want to say thank you for all your help. If it wasn’t for you, I wouldn’t be standing right here.”
Most agencies charge you monthly whether they deliver results or not. Here, our pricing is performance oriented. In the first “sprint,” we only get paid when you receive qualified leads and real results. Even after that, there are no retainers and you can drop us at any time.
I’d say give or take 45 days, assuming you’re quick to follow our customer research process and provide the inputs we need as an agency. In my experience, great campaigns on Meta do not require much time to learn and usually perform well from the start.