Tired of watching potential clients choose your competitors? Or frustrated by having to give constant discounts just to get clients to sign up.
Or maybe you are just sick of the feast or famine cycle of referrals that leaves your business tight on cash flow during slow months?
What if I told you it’s not the number of creatives you push out or even the advertising channel you use?
What if I told you I helped a client make half a million in sales just using one advertising channel and two creatives? You wouldn’t believe me, would you?
This is why our agency does not focus just on the technicalities of Google Ads and/or Meta Ads but on a holistic customer acquisition approach.
In our practice, our team works with you for a minimum of one month before a single dollar is spent.
This is to ensure that the campaign is successful on the first try, is scalable, and brings in substantial revenue for your company.
‘It’s not about the number of cases, it’s about how much you can charge per case’. I remembered sitting across a top lawyer in a law firm who was already at the multiple million dollar revenue mark. However, he was always extremely busy with cases, always in court and barely had any time for business development.
First, as business owners, we have to define the problem we are solving for. This is the unique approach we take here.
Our team goes deep into understanding your service business, your cost of providing your service, how much extra cost we can layer on in terms of marketing, our agency fees, your ad spend and how to turn a profit for you through our campaigns. For example, a dental clinic only had $500 a month in budget, yet, they were splitting the budget between two to three services. They got nowhere at the end of the day. They may have been misadvised by their marketing agency.
Here, we identify the exact problem we are solving for. You have X amount of budget, there needs to be Y number of leads, Z number of sign ups to get an ROI. Our team dives into the economics of your business, the time, labour cost taken to deliver a particular service and we’ll identify the right problem to solve for.
The FIRST principle of any successful lead generation campaign is a deep understanding of your target customers. This allows you to achieve ‘product market fit’. It helps you target the right customers ready and excited to work with you. They aren’t price hagglers but see the value in your service. You don’t want to be selling to everybody, you want to only be selling to clients that pay you the most, and give you the least headache.
Many service based business owners make the mistake of thinking they know their target market. Yet, time and time again, it is proven that your customers aren’t what you think they are. Your customers are what they tell you they are. This means, you got to be listening… more than guessing. Our team first gathers data about your customers through multiple methods such as surveys, customer interviews and outreach to existing customer databases.
Existing service reviews and customer feedback often provide valuable insights into WHO is your ideal client. Then our team helps you create an educated guess of your ideal customer personas. This includes characteristics such as age, gender, interests, income level, language they use and buying behaviour. Their goals, hopes and pain points when enquiring or engaging you for your service.
Sales and marketing are intrinsically intertwined. This is something that is hugely ignored by agencies and business owners. Lastly our team helps you install digital analytics so that we fully understand our performance. $1 in and $2 out.
Our team also understands your sales process, how customers enquire, how you and/or your sales team pitch to them, and how you close. Here we tie our entire marketing process, from the ad, to landing pages, to follow ups on either getting your leads to your Whatsapp or gmail.
Our goal here is revenue and then scale for you. This is why we take analytics seriously and all the tech implementation required to help you and/or your team follow up on enquiries in the shortest time possible.
Key 1) Why posting organic content on Instagram, working with influencers, or even SEO are not the best channels to generate cases for your legal practice. Contigo Law had barely 20 followers on Instagram and zero Facebook likes when we started.
Key 2) The exact step-by-step ‘over the shoulder’ case study of how I helped Contigo Law position their services to stand out in competitive industry, to craft Meta ads that convert and ensure they get an ROI on their ad spend through detailed tracking and analytics setup
Key 3) Why Meta Platforms is the best lead generation channel for service based businesses today, and three marketing offers/angles you can use today to help grow service based small medium business
Google Advertising is also highly targeted lead generation channel. Yes, it it possible to bring your business to millions using Google pay-per-click ads. There are businesses out there that spend an HDB or condominium downpayment on Google and Meta. advertising.
There’s nothing wrong with posting organic content on Instagram or working with influencers, paying thousands for a single post in an attempt to get leads. However, there is a time and place for posting content.
If you are hoping for content to go viral, get likes and get reach. You are actually better off understanding the pain points and goals of your market first before diving straight into posting organic content.
Secondly, organic content isn’t a surefire place for reach. You may get two likes and 20 views for each piece of content, and then one piece of content does exceptionally well, with no replicability.
Thirdly, with hiring out influencers with bigger audiences, their audience may not be the right fit for your service based business. You may be running a law firm, but posting on an influencer audience that makes entertaining day to day jokes and scripts.
There is no guarantee that the influencer’s audience is going to get you leads. It may give you likes from the entertainment factor, but how are their scripts going to help position your service based business in a way that stands out in your industry?
However with paid channels, you’re guaranteed the positioning, reach, distribution and potential to scale. Put in $1 and get back $2.
Yes, everyone would love ‘free’ organic leads from Google. However, did you know that traditional SEO requires patience and a good 8-12 months before seeing significant results.
Good SEO means investing in strategic quality content pieces, link building. There are both costs and patience required.
Hence, traditional SEO as a lead generation strategy is NOT recommended for most businesses! If you’re not able to invest a good amount into good SEO (the sort that actively tracks rankings, organic traffic, reach out for white hat backlinks) then SEO is probably not the recommended strategy for you at the moment.
There is also local SEO. Local SEO currently is one of the most undervalued digital marketing strategy, that requires a little bit of time and technical optimization.
Unlike traditional SEO, local SEO focuses on your Google Business Profile (formerly Google My Business). This tool allows your firm to appear in the “Google Maps Pack”. Three highlighted business listings that appear at the top of local search results with a map.
You may benefit from local SEO more than traditional SEO in the shorter run, however, with all being said, a good paid strategy is able to take your business to the next level without even touching SEO.
‘Marcus’s business and marketing campaigns has returned my company a total of 3000% return on investment within the first month! Job well done!’
“Right now I’m in sunny California and all I wanted to say is if you’ve been having trouble trying to get new clients, new customers, and you’ve been struggling, I highly suggest having a look at what Marcus has to offer to help your business grow. Not even grow, explode. Just want to say thank you for all your help. If it wasn’t for you, I wouldn’t be standing right here.”
