Law Firm Website Design: 5 Simple Tweaks to Get More Clients
I once faced a legal dispute, found it difficult to get information online to aid my case and ended up relying on A.I. to help with court processes. That led me to take an interest in legal marketing, and I ended up helping a law firm tweak their website design and with their client acquisition […]
Words That SELL! Confessions from a Singaporean Copywriter
Have you ever read a sales page, an email from a company, a product description on Amazon, listened to a seven minute YouTube video or clicked on a Facebook ad whilst browsing through your Facebook newsfeed? They all fall under one umbrella: copywriting. Yes, copywriting is a foundational building block of the art of advertising. […]
How Many Backlinks Do You Need To Rank? (a Technical Guide)
You run a small or micro business and your competitors are HUGEEE companies, with big headcounts and unlimited marketing budgets. You take a look at your own tiny SEO budget and think… how am I ever going to beat them? They have all the budgets to buy all the good quality backlinks they want, and […]
B2B Lead Generation: ZERO Connections to 1st Client with AI
Imagine trying to break into an industry, trying to build proof and trust, and starting from zero. Well, here is how I landed my first legal marketing case study without spending a dollar on ads. I barely had warm introductions, no industry connections, and no friends who were practising lawyers. I did have some track […]
Best SEO Tools for Small Business: Simple and Affordable
Many small business owners like SEO as it’s ‘free‘ organic traffic, and having top rankings on Google is reputable for their business. If you’re a DIY micro business owner like me, then you may be interested in a SEO tools stack that took a complete SEO beginner like me from 1k to 20k in global […]
How to do a Detailed Technical SEO Audit to Increase Traffic
Getting your technical SEO right is like having a free lunch. Why would you not want to make use of it? Today, with Google’s limited crawl budgets and AI spam, anyone with access to ChatGPT or Grok can upload a blog post and get their content indexed. Yes, search engines actually spend money to crawl […]
My SEO Process
My SEO Process You want to segment SEO into four different pillars so that you can have different staff, local and offshore to execute these processes together. 1st: Technical Site Audit, Content Audit, and Keyword Research. 2nd: Customer Research, Content Strategy 3rd: Outreach Handling, Backlink Acquisition Scale 4th: Transparent Link Documentation and Process Management Pillar […]
SEO Costs in Singapore – Is SEO Right for Your Business?
The prices for SEO services in Singapore can be jarringly different depending on which SEO agency you approach. Some marketing agencies boldly guarantee page one rankings for 20-200 keywords for just $500 monthly, while others charge a minimum of $1,500 per month on link building costs alone. There will always be SEO agencies out there […]
Civil Litigation Law Firm Marketing Case Study in Singapore
Here’s the case study from Contigo Law LLC, headed by Kelvin Ong. He mentioned that the legal industry has traditionally relied on warm referrals. However, he said he is always looking to build pipelines five years ahead of time, and we worked together on a subsection of civil litigation: his debt recovery practice area. If […]
Small Law Firm Marketing Strategy when Referrals Aren’t Enough
You are a smaller boutique legal firm looking to expand your practice in the heartlands? You’re worried about the competition, the brand and firepower a big four firm has? There is an advantage that smaller firms has. Big brands may not be able to leverage social media and the internet as effectively because of bureaucracy. […]