Small Law Firm Marketing Strategy when Referrals Aren’t Enough
You are a smaller boutique legal firm looking to expand your practice in the heartlands? You’re worried about the competition, the brand and firepower a big four firm has? There is an advantage that smaller firms has. Big brands may not be able to leverage social media and the internet as effectively because of bureaucracy. […]
Singapore SEO Case Studies: Building Traffic from my HDB
I shall discuss two SEO case studies. I started both sites from ground zero. No page nor domain authority. They were started in my Singaporean HDB bedroom. The first site was built on passion, in the dating advice niche, and I eventually got it to around 20k global readers and sold it off. The second […]
A/B Testing: What is It and Why You May Want to Skip It
“Let’s do an A/B test”. This is a common buzzphrase thrown around during my agency and enterprise days as a digital marketer. Today, A/B testing is a popular concept used for decision-making amongst marketers, product teams and web developers. However, as much as it is celebrated, there are compelling reasons to NOT A/B test. Now, […]
Facebook Marketing for SME Growth (+Real Life Case Study)
“We just burned $20K on a marketing company and got almost nothing out of it.” Sound familiar? You may have tried running quick-capture lead forms that generate plenty of contacts but zero clients. You’ve hired agencies that promise the moon but deliver graphs and buzzwords instead of actual cases. Yes, it is possible to take […]
How to Do On Page SEO without Going Mad – 3 Pillars
Today, on page SEO is no longer just about stuffing keywords and trying to bypass Google’s algorithm. Today’s on page SEO is about publishing content that: Fulfils the user query Personalized, researched Is optimized for search engines I’m going to talk about the three pillars of on page SEO that make up our on page […]
